On Sunday, January 15th, 2012, Kyle Maynard stood triumphantly at the 19,431 foot summit of Mount Kilimanjaro in Tanzania, the tallest mountain in Africa.
Kyle climbed the entire 38 miles up the mountain on his own, without any assistance.
Let’s talk about something that I believe can be best described as “survival of the fittest.”
For most people today, grabbing someone’s attention is a lot like trying to wrestle an octopus.
There’s an often-neglected consideration that makes ALL the difference to your marketing success.
And that is…
“Think Jaws…in space.”
That’s how Ridley Scott’s Alien was pitched to 20th Century Fox (…with the unfortunate working title of Star Beast).
“Think Pocahontas…in space.”
This post is going to be somewhat controversial.
But…it will make you more money.
And don’t worry, I’m going to keep it real clean here…in spite of using the four letter “F word,” which I guarantee will help you increase your response and boost your sales and income.
There are three magic letters that will swing the doors of opportunity wide open and bring you more success, happiness, and prosperity.
Sounds like a tall order. Doesn’t it?
So I have a simple question for you.
How has this year been so far for your business?
Did you grow?
Did you make more money?
So why do people buy?
It’s the “golden question” that every business owner and marketer should know the answer to.
There’s obviously more than one, but let’s talk about one of the main reasons why people buy.
I want to talk to you about a topic that’s near and dear to my heart —
Email Marketing!
It’s the fastest way to profits when you know what you’re doing.
Copywriting is a big and broad topic. Many moving parts breathe life into a sales letter, video, email, or webinar. However there is one particular copywriting skill, which you absolutely need if you want to get good. And there’s a difference between writing copy, and writing good copy.