Social media has been immensely useful for marketers trying to build a brand and interact with customers, but business-to-business (B2B) marketers and small businesses still struggle with it. Many don’t know how to generate online leads using social media and turn them into sales.
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Facebook’s declining reach has set off a mad scramble of brands seeking the next social goldmine.
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There is little evidence that, in 2006, the founders of Twitter fully understood what an incredible resource their site would become for businesses.
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With more than a billion users around the globe, Facebook is the undisputed giant of social networking.
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